LAST NIGHT I WATCHED THE LIVE STREAM EVENT ON HM.COM AT 8:15PM, WHICH THE EVENT TOOK PLACE AT THE ARMORY ON THE HUDSON, UPTOWN ON THE 169TH STREET, IN NEW YORK. I WAS AMAZED OF THE DESIGNED PIECES THAT WAS ON THE RUNWAY! I CAREFULLY LOOKED AT EVERY GARMENT THAT WAS ON EACH MODEL AND I LOVE THE DIRECTION THAT WANG WAS GOING WITH HIS COLLECTION! HIS FOCUS WAS ON A SEXY, SPORTY AND COMFORTABLE ATHLETIC COMBO. SHOWING OFF THE PROPS, SUCH AS: BOXING GLOVES, HELMETS, BACKPACKS HEAD PIECES AND MORE! PORTRAYING VERSATILITY IN EVERYDAY LIFESTYLE FOR AFFORDABLE, STYLISH AND COMFORTABLE ATHLETIC GEAR. IT WAS A QUESTION ON TO WHY DID WANG WANTED TO COLLAB WITH H&M AND PREVIEW THIS ATHLETIC COLLECTION? DID SOME RESEARCH FOR THE ANSWER TO EVERYONE'S QUESTION: [COMPLEX STYLE MEDIA:] THE PRESS CONFERENCE, THAT WAS SET UP BY BOTH VOGUE'S CREATIVE DIGITAL DIRECTOR; SALLY SINGER AND H&M CREATIVE ADVISOR, MARGARETA VAN DEN BOSH WANTED TO KNOW THE REASONING BEHIND THE STORY. WANG, STATED THAT HE DOESN'T PLAY ANY SPORTS, BUT WAS DRAWN TO PERFORMANCE WEAR FOR BOTH WOMEN AND MEN COLLECTIONS. "EVERYONE I KNOW WORKS OUT, IS ACTIVE, RUNNING AROUND, AND CAN HAVE A [USE] FOR THE PIECES," STATED WANG IN THE INTERVIEW, ADDED THAT HE LOVES "THE IDEA OF SPORTS AT NIGHT." AND THAT "WHEN YOU'RE GOING OUT, YOU'RE GOING DANCING, YOU SWEAT AS WELL, AND YOU NEED TO BE ACTIVE." THAT EXPLAINS HOW THE COLLABORATION WAS ENCOUNTER, BUT HE WANTED TO GO DEEP IN HIS VISION AND HAVE EVERY ITEM RESOURCEFUL! WITH HIS LOGO T-SHIRTS FOR THIS COLLECTION, THAT SHOWS UP WHEN THE WEARER SWEATS IS PURE GENIUS! SALLY SINGER MENTIONED, "WANG WANTED HIS ITEMS TO BE FUNCTIONAL AS WELL AS STYLISH!" WANG VERBAL WORDS ABOUT HIS NEW DESIGNS FOR H&M WERE, "EVERYTHING HAS TO PERFORM!" THAT MAKES ME VIEW HIS CLOTHES A LITTLE BETTER ON HOW HE CAME UP WITH THE IDEAS FOR EVERY PIECE OF HIS GARMENTS. HERE'S A PREVIEW OF WHAT IS COMING TO H&M STORES IN A FEW WEEKS! IF YOU MISSED THE LIVE STREAM EVENT YESTERDAY, GO ON www.hm.com/alexanderwangxhm |
Friday, October 17, 2014
ALEXANDER WANG x HM....THE WAIT IS OVER!!
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